30 Days of Lead Generation — Day 10
Design great offers to get high-quality leads
The word “yes” is a powerful one and ultimately everything we do as marketers is designed to get prospects to say “yes” to our offer(s).
When you add words like “exclusive,” “limited” or “high demand” it triggers a human tendency of what is in it for me that makes the offer even more appealing.
People need to recognize the value of your offer as irresistible, whether it is a white paper, free trial, membership, sales promotion, or download.
The higher the perception of value, the more irresistible the offer.
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